Twitter is just another messaging site to tell your friends whats going on. If you share this opinion, then you better take a step back and take a look at the big picture. Not only is this a narrow minded way of thinking about Twitter, but couldn’t be further from the truth. A company which has already turned down a 500 million dollar offer deserves a little more credit than that.
Twitter was founded in 2006 by Evan Williams, Jack Storey and Biz Stone. It is still the fastest growing, FREE, micro blogging software tool for online use. It is referred to as a tool for very good reason. Twitter messaging is sent and received in real time. These messages can be sent to hundreds, thousands if you wish, of people within your social network or get this, marketing niche. Also, the process to send information is unique compared to other information sharing sites. The message you create is sent to your Twitter account and then distributed to everyone you have as followers or have as have as contacts with Twitter accounts.
Twitter also makes it easy to move in and out of networks. If you join Twitter and find you are receiving messages you don’t care for, simply turn them off from being able to send messages.
Capabilities of Twitter are never more evident than when big news stories are taking place. For example, a gunman enters the Discovery Channel Building in the US with a bomb strapped to his chest. Before news organisations could even arrive on the scene from a short distance away, the news, along with pictures of the gunman, were being distributed all over Twitter. This story, along with the jet landing in the Hudson in 2009 and the 2008 massacre in Mumbai, are great examples of the power of Twitter as a communication tool. So great, that Twitter has turned down offers from Google and Facebook, and recently Apple.
So, those refering to Twitter as just another mode of communicating with friends, better take a closer look at this little information sharing machine, valued at between 500 million and 1 billion dollars.