Standard Life Launches Simplified, Online ISA

Standard Life

Standard Life

Standard Life, the leading long-term savings and investment company, has launched a new online Stocks and Shares ISA, available via their official website. It has been branded as an easier way for people to invest and manage their funds on the Internet.

Edinburgh based Standard Life created the new ISA in a bid to simplify investment options for people who want to manage their ISA investments online but are not sure what funds to choose.

This online Stocks and Shares ISA offers easy access to the full fund range. More importantly, people can now also access the MyFolio range of risk based portfolios. These offer people a simple choice of active investment strategies designed to maximise potential returns across five risk levels.

Mark Till, director of Standard Life, said: “Our customer research indicates that while many people understand the tax efficiencies of stocks and shares ISA’s and want to manage their investment online, they can often feel overwhelmed by the choice of investment funds on offer.”

“Our new Stocks and Shares ISA provides customers with a simple and supportive online application process, but crucially it also offers access to ready-made investment strategies,” he added.

The MyFolio fund range should also catch the attention of people who are looking to broaden their investments beyond Cash ISAs. The new, simplified risk based choices will give customers the confidence to start investing in stocks and shares ISAs ahead of the tax deadline on 5th April.

The online ISA can be started with a regular payment of £50 a month or a single payment of £500. On top of this, customers can choose to consolidate existing ISA investments within their chosen strategies and keep track of their investments online through Standard Life’s FundZone.

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