The New York Times have announces that they will start charging in North America for their online content.
Canada will be the first to be charged for reading their material, before US readers will start paying from March 28th.
The costs to read will depend on the format on which viewers are looking for the content.
Advertising income has gradually reduced as the paper sells less actual papers, so the company is looking to recoup money in different ways.
“Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation,” said chairman and publisher Arthur Sulzberger Jr.
The paper will still leave their first 20 articles read a month free of charge, but will then charge for anything viewed on top of that.
$15 per month for unlimited access to the website and its smartphone app
$20 per month for unlimited access to the website and an iPad app
$35 per month for unlimited access to the website, a smartphone app and an iPad app.
Anyone who subscribes to the print edition of the paper will receive complimentary access to the internet version.
“We need to make sure that part of our business continues to grow,” said Martin Nisenholtz, senior vice president of the paper.
“The way we think we can do that is taking this metered approach charging the folks who are drinking deeply.”
The New York Times initially tried a similar approach in 2005, but found it wasn’t successful. The FT in England managed it three years ago, however, which has encouraged them to try again.
The Financial Times announced that “both digital content and digital advertising revenues” have risen since they made the move.
“We’ve found our readers seek out and, importantly, pay for… responsible and authoritative journalism that they can trust,” added Rob Grimshaw, from the FT.com