Life assurance business boosts Aviva’s profits

Aviva's Full year Profits Jumped by 35 Percent

Aviva’s Full year Profits Jumped by 35 Percent

A strong focus on cost cutting and improved sales of life assurance policies have helped insurance giant Aviva post robust full year profit numbers.

While total sales rose by 4% to £47.1 billion in 2010, pre-tax profit jumped by 35% to £2.4 billion from £1.8 billion recorded in 2009.

Aviva said its new business division grew in double digits in the UK, North America, Asia and European region.

Commending the company’s performance, chief executive Andrew Moss said: “We’ve gone from strength to strength in 2010”.

When asked about the company’s future plans, Mr. Moss added: “By focusing on what we do best in the markets where we have strength and scale, we will continue to prosper in 2011”.

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