JD Sports braves the cold to increase Christmas sales.



Fashion retailer JD sports have seen their sales rise by 2.5% in the run up to Christmas, despite the freezing conditions.

Sales in the five week period were described as “pleasing”, and have led to company to predict that full profits for the year would manage to beat current market expectations.

Executive Chairman Peter Cowgill praised the efforts of the staff, who made sure that sales were largely unaffected. This is despite the fact that many other retailers such as Next and HMV, were suffering during this period.

However, while the news is positive at the moment Mr Cowgill did state that “The trading environment facing all retailers, and perhaps clothing retailers in particular, will provide additional challenges in the year to come.”

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