It’s called taking advantage of a weak spot in your competitor. Apple, who has been dominating the mobile phone market with their ever popular iPhone has been having problems. When their new generation iPhone was released last month users reported problems with a loss of signal and dropped calls when the phone was held. Samsung is using the problem as a way to change loyalty and is giving away their Galaxy S phone to unhappy iPhone users.
The iPhone’s problem lies in the wrap around antenna in the phone’s outer casing. When fingers come into contact with the phone the phone’s signal strength drops. The situation has earned the labels “Death Grip” and “Applegate”. Apple’s response in the beginning of consumer’s complaints was to tell them to hold the phone differently. Finally Apple responded by providing a free bumper case for the phone to keep fingers off the antenna.
Still, some users are upset and Samsung wants to win those customers away from Apple. They are sure that if tried their phone will be well received by the same user that once chose iPhone.
“Recently there has been a real increase in online activity from consumers dissatisfied with some of our competitors products,” a Samsung spokesman told Wired Magazine.
“We decided to contact a cross secession of individuals to offer them a free Samsung Galaxy S as a replacement, as we’re confident that once people have the phone in their hands, they’ll see how impressive it is for themselves.”
Tech magazine Wired first confirmed that Samsung was giving their Galaxy S phone to dissatisfied iPhone users. The company has been contacting the Apple customers online.