Harry Potter has been one of the most popular children’s series ever, almost since it began. Many fans of the books have “grown up” reading them and even more have enjoyed the films. Fans consider themselves extremely attached to the series, and relish anything that comes out which involves itself with the books. They most recently registered early for Rowling’s Pottermore website, which will allow them to experience additional information about the books, exclusive to the site.
It is no surprise then, that Bloomsbury, who published the novels, has seen huge sales in all seven of the books with the release of the latest film—Harry Potter and the Deathly Hallows Part II.
Improvement in Sales
The film has become one of the highest grossing films of all time, earning over $1.146 billion globally, according to the Internet Movie Database. This has proven to be invaluable to the publishing company, which saw “a significant improvement” in sales throughout July and August.
Additionally, during the summer holidays, the company has seen a soaring number of e-books downloaded. This is in part due to the high demand for electronic readers, such as Amazon’s Kindle and the increased ability to read e-books on new mobile phones.
Prizes and Sales
Nigel Newton, chief executive of the company has also attributed the company’s good performance over the past two months to its recent prizewinners. Frank Dikotter’s Mao’s Great Famine recently won the Samuel Johnson Prize for Non-Fiction, and Stephen Kelman’s Pigeon English was included on the long-list for the Man Booker Prize.
Howard Jacobson’s The Finkler Question, published by the company, won last year’s Booker Prize. It has since seen sales of 717,000 internationally.
These prizes, along with the high earnings increase from “potter-mania” have seen the value of the company increase. This has been the case so much so, that a deal has been struck with the Practical Law Company. The agreement with the law company, which brings market news and data to the legal market, will mean that Bloomsbury provides data to law firms and major legal departments.
This is revolutionary for a company in the publishing industry, which is currently facing a completely new difficulty in keeping up with electronic media—having to rethink selling practices and ways to reach a computer driven consumer base.