Cadbury’s has announced that it is to cut the size of it’s Dairy Milk chocolate bar blaming “economic reasons” for the decision.
The firm has said it is cutting the size of its products so that the prices didn’t rise on their products.
The slash means that the current 140g Dairy Milk will become 120g and have two less squares, the price will still remain at 99p.
We have taken this decision because of a number of economic factors including ingredient costs Cadbury owner, Kraft Foods
The company has also confirmed that Malteser bags have had fewer chocolates in them for a while now, but the prices have remained same.
US firm Kraft Foods, which took over Cadbury at the beginning of last year, have confirmed other products will also be affected.
In a statement, they said: “We have taken this decision because of a number of economic factors including ingredient costs.
“By reducing the size of our 140g bar to 120g we have been able to hold the bar at this price although we believe our confectionery still represents a very affordable treat.”