Waitrose defies Retailer’s New Year Pessimism with Record Sales and Announcement of New Stores



Finally a retailer with some festive news this New Year, Waitrose have announced it received bumper Christmas sales and plan to open 39 new stores in the coming year.

The upmarket supermarket chain reported a growth in sales of 8.9% in the first 23 days of Christmas. The company say this was driven by a demand for store cupboard staples in the shape of long-life milk, along with luxury Christmas products.

There was a further growth of sales into the New Year which saw sales grow by 9.7%, which came from a demand for champagne and party food according the upmarket retailer.

The rise in sales coincides with the development of 39 new stores by food and drinks retailers, which will see them nearly, double their rate of growth since 2010 where they opened 20 stores.

Managing director Mark Price spoke of his enthusiasm for the year ahead when he said; ‘Our strong Christmas trading figures give us confidence for the year ahead, when we will continue to invest in the future growth of our business.’

The company will see a big increase in the roll out of its small store formatting as a result of their planned development, which will include 27 convenient stores.

Waitrose will open supermarkets in Raynes Park and Wimbledon in London, Jersey and Guernsey, Exeter, as well as Stratford, Marlow and Newton Means in Glasgow. The company also plan to open convenient stores in locations including Palmers Green and Old Brompton in London.

The developments will see a creation of jobs in a variety of roles, which will include management and specialists in wine, fish, meat and cheese.

Waitrose account for 4.1% of supermarket sales across the UK and boast 24 stores as part of the John Lewis Partnership.

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