It has been forecast that the 2010 Ryder Cup, held at Celtic Manor Golf Club in Wales, could be worth in excess of 70 million pounds to the Welsh Economy. This has also been cited as a conservative estimate, with golf being massively in the public eye at the moment due to Tiger Woods in particular.
The Ryder Cup is broadcast into 750 million homes in 100 countries worldwide and the website www.rydercup.com receives over 28 million hits during the week it is played. It is also covered by over 2000 journalists worldwide. The 70 million pound estimate is made up mostly of increased tourism for the wonderful courses of Wales that will have great exposure during the event.
Wales has had fame, more for it’s golfers such as Ian Woosnam, more than it’s courses. It has been way behind Ireland in terms of a golfing destination, it looks like Wales is about to hit the big time.
Wales is making the most of this showcase opportunity and has built a £2 million bridge that runs over the river Usk, specifically for the Ryder Cup. When Tiger Woods walks over that bridge in October, the games will commence and Wales will be on the map.
A surge of jobs is also expected to boost the Welsh economy and surrounding areas, off the back of the exposure and the increased visitors expected to Wales. There has been a multi million pound investment into Wales also, which promises to add over 200 holes to the surrounding areas.
Golfing tourism was worth 16 million pounds to Wales a few years ago and is now worth 29.4 million pounds and rising. The Ryder Cup will grow this figure exponentially as people travel in droves to walk in the footsteps of their golfing greats.
The Ryder Cup starts on October the 1st and runs until the close of play on the 3rd. Europe are strong favourites to take the title but the Ryder Cup always tends to be a close run event.