Every two years the best golfers in the world meet to duke it out on the golf course. One team represents the United States, the other Europe. The venue for this edition of the Ryder Cup is Wales. The economic impact should mean about 36 million pounds are injected between October first and the third. This, according to IFM Sports Marketing Surveys. The survey takes into account expenditures on the event by spectators, organizers and local businesses.
This year’s event is taking place at a course specially designed for the 2010 Ryder Cup – the Twenty Ten course at Celtic Manor in South Wales.
The Ryder Cup is always a fiercely contested few days, with the winner crowned as the “best golfers in the world” for the next two years, at least. The US won the last Ryder Cup in 2008, but have not won on foreign soil since 1993. Corey Pavin, US captain, wants to put an end to the overseas dry spell. Davis Love III is one of four assistants helping Pavin this weekend to try and accomplish that. Europe’s captain is Colin Montgomerie, who is confident his twelve man team is up to the challenge.
The Ryder Cup has a rich tradition of being a great vehicle for golf-related giving. The US team, PGA Tournament Corp and the PGA of America are donating $2.6 million to charities, Play Golf America universities, and to help launch the Ryder Cup Junior Golf Academy. Each US Ryder Cup team member, including the captain, donated $100,000 to the charity of their choice. They also donated $50,000 to both Play Golf America university of their choice, and the Ryder Cup Junior Golf Academy.
About 45,000 people are expected to attend on the days of the three official rounds. At almost $900 per ticket, the PGA and European charities will see a nice healthy gift.