Rolls Royce making luxury more green.



Rolls Royce

Rolls Royce

Economical is not something that is normally associated with luxury car maker Rolls Royce, but that may be about to change.

The company announced it is planning an zero emissions limousine to sit alongside the Phantom and Ghost in its line-up. Apparently all options for powering the car are being considered meaning the model could electric or hydrogen powered.

Before Christmas, the Chief Executive Torsten Mueller-Oetvoes stated that an alternatively – fuelled model would be a “good idea” for the company. This comes after two years of intense speculation about a top secret electric model.

The new car could potentially be on the road in time for the 2012 Olympics, where parent company BMW is already planning to showcase their environmentally friendly technology with models such as the Mini-E.

The company will be using their cars to ferry VIPs to and from venues, therefore this would be an excellent opportunity for them to introduce new green versions of their cars.

Rolls have a history of producing one off ‘experimental’ models to showcase their cars, for example before the phantom was launched they created a model with a body that was made of one piece of aluminium. It would seem that a super green luxury limousine would be ideal candidate for their next one off.

All of this comes on the back of Rolls announcing record sales for 2010,  up 171 percent over last year and more than doubling their previous record of 1,212 set in 2008. The US remained the largest market for sales, followed by China and the UK. However all areas showed growth in sales, including the Middle East.

One thing that has helped to boost sales, is the new baby Ghost model that has proved to be popular with younger females including Cheryl Cole. The company reportedly sells 3 Ghosts to 1 Phantom.

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