Metro bank set out when it opened its doors to cater directly to its customers with the best service they could find in a bank. They also set out to be aggressively successful for the first new bank to open in London in over 100 years. It appears they have achieved both so far with Metro Bank hitting their one year target for customer accounts in just five weeks after officially opening its first branch in Holborn, central London.
Due to success seen in the first weeks the bank has accelerated its expansion plans and has already opened its second branch in Kensington, west London. The original plan was for 24 branches by 2013. The bank reported they were ahead of their goal for enrolling small and medium business customers as well.
Chairman, Anthony Thomson, commented on the success of the bank saying: “The first branch has achieved in one month what we hoped to achieve in its first year.
“We’ve said we will open four branches this year, eight in year two and 12 in year three. If account openings continue at the rate they’ve been going, we may look to accelerate that.
“Unfortunately, it is not just a tap that you can turn on to find new branches. At the moment we have about 20 sites we are looking at.”
Metro Bank has features that most banks do not to draw new customers. They are open 7 days per week and have extended hours to better accommodate their customer’s schedules. They also have boasted that they will answer a phone by the third ring and will set up a new account and give you your bank card and PIN number within 15 minutes. In addition they welcome dogs to their banks and provide treats for their four-legged customers and have kid friendly features such as their coin machine.