Luxury Car Maker Quickly Resolving Recall Issue



The massive recall this week by BMW and Rolls Royce is being handled as quickly as possible.

The massive recall this week by BMW and Rolls Royce is being handled as quickly as possible.

The maker of luxury cars BMW and Rolls Royce is making the recall the top priority, and taking swift steps to resolve the issues. The German manufacturer has reported the recall of about 350,000 cars is due to a fault in the braking system. The company has ensured no safety issues are present with the recall.

The larger than average recall is affecting the V-8 and V-12 powered BMW five series, six series, seven series, and Rolls Royce models produced between July 2001 and November of 2009.

Globally, the majority of the cars are BMW’s, totaling 348,000. Another 5,800 are Rolls Royces. Almost 200,000 of the entire recall of cars are located in the US.

Ian Robertson, Rolls Royce chairman and BMW executive, commented on the company’s attitude toward problems like these, saying: “We take these issues very seriously. I think we are behaving in a way that people would expect of a premium brand.

“I think most manufacturers that are here in Paris today have one time or another had a recall. It is how you deal with it that is important.”

When car owners first hear of a recall involving braking systems, there is panic. Robertson dispelled all fears regarding problems with braking, saying: “You get a slight reduction in braking. You do not lose it. We are dealing with very complex products, but at the same time we have very robust systems.”

The company has stressed the recall is totally voluntary and that the problem arose from feedback on routine vehicle maintenance.

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