It seems that game is the new organic and not only is it more nutritious, it also costs less too.
Robert Gooch, who runs the Suffolk-based Wild Meat Company, believes that wild deer or pigeon beats the farm reared sheep and pigs we buy every day in more ways than one.
“First you have conventional, farmed meat. Then you have free range, then organic. Finally, you have reared game, and right at the top, wild game,” says Robert. “I call this the naturalness index.”
The real difference between wild game and the standard free range or organic meat we eat every day comes from two things. The first being the high level of nutrition wild game holds in comparison to other types of reared meat, not to mention it’s a whole lot tastier.
The second being the price label. Wild game is often far cheaper, you can pick up a brace of pheasants for around £5 –significantly less than what you’d pay for a Tesco organic chicken at a whopping £10.95.
Another huge benefit of eating wild game is the low percentage of fat it contains, living wild the animals expend much energy searching for food leaving them with a low percentage of saturated fat. In the case of Venison, the increasingly popular meat contains just 7 per cent fat compared to farmed beef’s 23 per cent, according to BASC figures.
The question is, are we ready to go wild? We took a while to come around to the idea of organic and free-range poultry, but the likes of Jamie Oliver and Hugh Fearnley-Whittingstall soon converted us.
Is the idea a little too wild? Or will you be switching to game too?