The best footballer in the world has made his move and joined the Electronic Arts’ FIFA computer games franchise, he will be making his debut with FIFA Street. He signed a deal with the computer games giant and as such this would launch Messi in the position of global ambassador for the EA Sports’ FIFA soccer franchise.
Strong competition with Pro Evo
Messi will make his first appearance for his new franchise on the cover of FIFA Street, he will also be a central component in the game meaning that he will have more impact of the game itself. It wasn’t that long ago that Messi was working for Konami Digital Entertainment’s Pro Evolution Soccer, infact it was in 2008.
Everyone familiar with the gaming world is well aware that FIFA and Pro Evo have been butting heads for a while now, with super fans on both side of the fence defending their franchise strongly. As such the move is interesting due to the competition between the franchises.
At present financial terms have not been disclosed but it can be easily assumed that the money involved has to be worthwhile to a footballer making many millions of pounds each year if not each month.
The world’s best footballer appears in a promo spot for EA Sports in which they reveal his arrival. The best player in the world’s most popular sport has joined the greatest football game in the world in the edition which takes the game to the streets.
The promo footage shows him at the controls as the camera pulls back, in a dramatic reveal. He is just one in the line of top footballers who have taken the cover on the game, with the a few England players taking the spot on the older versions of the game.
Partnership of superstars
EA Sports have revealed that they want Messi to become the central figure in their marketing and advertising campaigns as they are well aware of the power the player has across the world and what he could do to the game sales.
The EA Sports FIFA Soccer series is now in its 19th year, and the last title, FIFA Soccer 12 shifted 3.2 million copies in the first week of its release making it the ‘biggest launch in the history of sports videogames’.
Matt Bilbey, vp and GM of soccer for EA Sports, has said: “Our FIFA franchise is the number one selling sports videogame franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.”