KFC has replaced their iconic Finger Lickin’ Good catchphrase with another one after more than 50 years, despite claiming the old phrase was ‘very food centric’
The company, which started selling chicken in buckets in 1957 has already changed the slogan to ‘So Good’ in the US, and will continue the transition in the UK over the next few months.
The original slogan was created in the 1950’s when a viewer of a KFC advert complained about someone in the background licking their fingers whilst eating the food.
A manager replied, “Well, it’s finger lickin good” and it stuck.
The change has been made because the fast food chain wanted the change to represent “more than just a new slogan”.
“It’s about becoming better at everything we do, including our great-tasting food, the work we do with our people, and the way we operate in the local community,” said Martin Shuker, KFC’s head of UK and Ireland operations.
The company is also going to introduce calorie information on their menu boards from September, and will introduce a lighter option, a non-fried Brazer, in an effort to reach a wider audience.
KFC, which is owned by Yum! Brands, who also run Taco Bell and Pizza Hut, have experienced 1`9 consecutive quarters of growth.