Heinz has developed a new way to sell Heinz Beans and may have ushered in a new trend that could dent the tin can industry.
Heinz has a cleverly designed plastic container that has a screw on – screw off lid. On one side the label has a clear see through area with marks for serving sizes. It contains more than a regular size can equaling close to 2.5 cans. Heinz sees this as a move to assist the busy consumer that may only want one serving or that has a bit left over that needs to be saved away in the fridge.
The jar has been launched in Britain which loves Heinz Beanz. Britons eat baked beans in the amount of 442 million cans a year. That is three times the amount of all other countries combined.
Heinz earlier issued the one serving baked beans microwavable plastic tub. That new packaging sold 9 million units last year.
A Heinz spokesman said: “The fridge pack has been designed primarily for busy families looking for convenience and flexibility when it comes to consuming beans, as well as the opportunity to reduce waste and leftovers.”
Nick Mullen, Director of the Metal Packaging Manufacturer’s Association seemed confident this new packaging would not kill the tin can industry.
He said: “Shoppers can rest assured that the much loved, iconic baked beans can is here to stay. The clever, innovative Heinz fridge pack is designed to sell more beans but certainly not at the expense of the approximately 442 million cans already being sold across the country.”