The toy brick maker Lego has announced phenomenal market share figures and sales as a result of the magical qualities of Harry Potter.
In the aftermath of the economic downturn Lego has announced a profit before tax rise of 63% to £563 million, as a direct result of a growth in sales by 32% to £1.8 billion.
The figures show Lego to be the fourth largest global toy manufacturer, sporting a global market share of 5.9%.
In the UK Lego’s market share rose from 4.6% to 6.2% as a result of retail consumer sales growing by 48% last year.
The Lego managing director of the UK Marko Ilincic said; “Lego UK has enjoyed phenomenal sales over the past year. While it was fantastic to see sustained growth within our classic product lines, such as Lego Star Wars and Lego City, we were equally delighted to see that the launch of our new Lego Harry Potter products further consolidated our market position over the Christmas period.”
The high performance of the company is highlighted by the expansion of their warehousing and production facilities in across the world including, Denmark, Mexico and the Czech Republic.
Even with news not being so birght with regards to retail sales, Lego are confident of its ability to grow and perform in the future.
The CEO of the company ørgen Vig Knudstorp, stated his confidence when he said; “We expect growth both in our primary markets in North America and Europe and in emerging, rapidly growing markets, including China. Our classic product lines as well as new themes such as [Ninja-themed] Lego Ninjago have got off to a good start in the new year.”