Google has accused search engine rival, Bing, of copying their search results. This comes after an investigation known as the ‘Bing Sting’.
‘Bing Sting’ was carried out by Google engineers, which involved them creating 100 nonsensical queries such as “hiybbprqag” and inserted a fake result for each.
Within weeks, the same results began to appear on its rival Bing search engine, who are run by Microsoft.
Microsoft has denied the accusations and accused Google of using typical ‘spy-novelesque’ methods.
Vice President of Bing, Harry Shum, claims: “We do not copy Google’s search results. We use multiple signals and approaches in ranking search results.”
“Opt-in programs like the toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites,” he added.
However, Amit Singhal from Google says: “A search for ‘hiybbprqug’ on Bing returned a page about seating at a theatre in Los Angeles. As far as we know the only connection between the query and result is Google’s result page.”
“We noticed that URLs from Google search results would later appear in Bing with increasing frequency,” he went on.
Singhal concluded that Microsoft was gathering data on what people search for on Google, either from Internet Explorer or the Bing Search toolbar.