The Government ministers are taking up social media networking and marketing to help with the county’s budget. The Prime Minister has announced they will use the site to request ideas on saving public money. There are 26 million UK Facebook users. The people will submit their ideas through the “Spending challenge Channel”, an expansion of the site’s Democracy UK Pages which were set-up during the general election.
Mark Zuckerberg, Facebook’s Founder and CEO said: “We’re really delighted to be in partnership with the British government in order to harness the energy and ideas that Facebook users have to help the UK public save money. The Government’s willingness to reach out and engage with Facebook users is going to go a long way. It’s really innovative to open up policy making and engage the public in this way to try and create more social change.”
The Government has called the exercise “the largest public engagement project” it has ever launched. Chancellor George Osborne has pledged the Government will consider all submissions seriously.
“We are really excited about having Facebook involved in the Spending Challenge,” said David Cameron. “There’s enormous civic spirit in this country where people want to take control and do things in a different way. We are giving people an opportunity with Facebook and I am sure that they will take it.”
George Osborne added when referring to the people: “You pay the taxes that fund our public services, so you should also have a say on how we improve public services.”
Facebook reported more than 1 million people participated on the democracy page in responding to election day polls. In a video on the website Cameron says: “Now I am asking the general public for their views. Tell us where is the waste, what we should cut out, what can we improve…your government needs you, please get in touch.”
It is expected that the people will take the opportunity to suggest anything and everything. From how to conserve energy to cut costs to how to stimulate job creation.