Donate while you download: new online music store gives profits to charity

iTunes still predominantly remains as the cheapest online music store

iTunes still predominantly remains as the cheapest online music store

A new ethical online music store has emerged, competing with more established rivals such as iTunes with its charitable aims. markets itself as the “ethical alternative” to alternative music download stores because it gives a share of each download sale to charity.

Research by Sainsbury’s Bank reveals that more than one in three UK adults regularly download music from online stores. Fairsharemusic founders Lee Cannon and Jonny Woolf hope the concept will appeal to people’s “embedded generosity.”

Fairsharemusic mirrors other music sites in its wide variety of 11m tracks with prices starting at 79p, but with this store half of the net profit of your purchase will be donated to your preferred charity. A choice of 13 charities is available, including NSPCC, Oxfam, Amnesty International, British Heart Foundation and the RSPCA.

The amount donated varies depending on many factors, predominantly the cost of the track. The company pledges to give 50% of its net profit to the cause, ensuring that at least 4% of the original price is given to the charity, regardless of whether the company ultimately make a loss.

A clear flaw in the new music store is the fact that Fairsharemusic tend to charge a higher price than its rivals, which would be off-putting for some buyers.

Will you be switching to Fairsharemusic in future? Or will traditional favourites such as iTunes and Amazon still come out on top?

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