Business: Google Signs Lease in London’s East End



Silicon Roundabout in London's East End to be new centre for Google start-ups

Silicon Roundabout in London’s East End to be new centre for Google start-ups

The technology giant Google has thrown its hat into the fast-growing centre for internet and technology companies, Tech City, in London’s East End.

Start-up Centre

Google’s new London digs will be a seven-floor building in Tech City that will house advisers from Google and other organizations.

The centre, which will open in 2012, will be in a premium location close to Old Street roundabout, now affectionately nicknamed “Silicon Roundabout” for the tech-centric businesses surrounding it.

The internet giant is making its move to the area that has already gathered hundreds of new developers in the effort to snatch up new ideas and help start-ups launch.

Google said on Wednesday that its aim is to support technology entrepreneurs.

A host of supporters

The move is in line with UK Prime Minister David Cameron’s announcement in November 2010, pushing for the East End of London to turn itself into a hub for internet companies rivalling California’s famed Silicon Valley.

Silicon Valley boasts names such as Apple, Facebook, and Google, and now London can also claim one of the leading technology giants as locals.

Technology companies such as Vodafone and Intel also backed the plan.

As Google plans to keep its offices in central London, the East End centre marks a new initiative that Google says is the first of its kind anywhere in the world. There are no other plans for more international Google start-up centres yet.

David Singleton, Google UK’s engineering director, said, “East London is already home to hundreds of innovative British start-ups, and has huge potential for economic growth and new jobs over the coming years.”

“Finding a suitable building is the first major step, and we hope to announce more details about the organisations we’ll work with and how they will use the space in the coming months,” continued Singleton.

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