The British Open which got underway on Thursday, is expected to bring in an estimated 80 million pounds for the local Scottish economy. With expectations high for the British Open this year, a net gain of 35 per cent is expected to be seen over the Open last year at Turnberry.
Players like Tiger Woods and Phil Mickelson drive the marketing for the event which will be broad casted for more than 3,000 hours around the world. The fact that Tiger is playing is big since he has entered few tournaments this year and his presence will help boast the tournament’s attendance.
Professor Simon Shibli, head of the Sport Industry Research Centre said: “Our research confirms the Open as one of the economic jewels in the crown of the UK sporting calendar.
“With an economic input of almost 9 million pounds per day, it would be fair to say that every day of The Open is a major event in its own right. The Open is further evidence of how sporting events can lead to significant spending in the host economy by visitors as well as acting as a global advertisement for a nation.”
Some housing facilities have been charging 4 times the normal rate and have been booked and full for months leading up to the event. Also, many locals move out all together and rent their homes to visitors. This gives visitors for the event some more choices when demand reaches its limit. Even some restaurants are fully booked and have been for weeks.
Tiger Woods was the talk of the town as the week got started. His personal problems with his now estranged wife Elin Nordegren, have been well documented and follow him wherever he goes. Tiger is looking to win a third consecutive Open Championship at St Andrews. Thursday saw Rory McIlroy tie the course record of 63. Friday’s highlight came when Tom Watson walked down the 18th fairway on the Old Course for perhaps the last time during an Open. Applause was appreciative for the golf legend and both he and others teared up during the momentous event, just as had happened when Jack Nicklaus had taken his last walk on the 18th during an Open Championship at St Andrews.