The Sony reader app has reportedly been rejected from the Apple app store, because the content can be sold without the transactions going through Apple.
Apple says this is the principle reason why the app was not put on the store, despite there being several apps already on their store that offer premium content that does not go through the app store itself.
The Kindle app from Amazon, for example is free to download but use content that is downloaded via a web link and not the app store.
Steve Haber, president of Sony’s digital reading division said “It’s the opposite of what we wanted to bring to the market,”
“We always wanted to bring the content to as many devices as possible, not one device to one store.”
“This sudden shift perhaps tells you something about Apple’s understanding of the value of its platform,” said James L. McQuivey, a consumer electronics analyst at Forrester Research. “Apple started making money with devices. Maybe the new thing that everyone recognises is the unit of economic value is the platform, not the device.”
This could very well be true, as while the iPhone and iPad are very well designed, for many people it is more about the apps they have on their devices than the devices themselves.
It is not clear yet, if Apple is simply blocking the addition of new apps of this type, or if this change could eventually affect apps such as the Kindle app.