Amazon retains number One Spot and has its Sights on Apple’s iPad



A survey has revealed that Amazon has retained the top spot for online customer satisfaction. The survey was conducted by customer satisfaction measurement and management specialists ForeSee Results as part of their annual Christmas customer satisfaction index.

The poor weather has added to the normally busy month of December with customers flocking to the internet to complete their shopping, giving online retailers a further boost.  In the overall ranking of online satisfaction this year, Amazon was measured as a separate site for the first time and leapfrogged its long – standing UK performer into first place.

There was a top five position for, John Lewis, and Mark & Spencer, with Argos, Asda, HMV, Lovefilm and Apple making up the top ten with considerably lower scoring. Amazon scored 84 on the scale with and Play.Com with 82 and 80 respectively.  Three companies scored above 80 this year compared to just one last time around.

This victory for Amazon comes on the back of the news that the company is set to shift 8 million of its ‘Kindle’ eBook readers this year, according to BusinessWeek sources. If this figure were to prove valid, it would put the gadget within touching distance of Apples highly successful iPad, which had shifted nearly 8 million by September of this year.

According to Business Week Amazon sold around 2.5 million Kindles last year, with the gadget sporting the title of Amazon’s most popular product. The Kindle was nominated by CNET UK editor Jason Jenkins as the greatest gadget of the 21st century.

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