Sony Announce Xperia Arc and refer to it as The Reality Display

New Sony gadget

New Sony gadget

Sony have introduced an impressive new device from their Sony Ericsson products line, the Sony Ericsson Xperia Arc.

Sony have used their collaboration with Ericsson to introduce another smart phone to the word, and have labelled it ‘The reality display’ as a result of its impressive display technology.

The ultra thin Smartphone running android, sports a 1GHz Qualcomm CPU, a 4.2 inch multi-touch display with a 854 x 480 pixel resolution, along with a 512 MB of memory.

The gadget has a curved body at a mere 8.7mm thick at its thinnest part and weighs just 177 grams. It also sports a 8.1 megapixel camera supported by a HD video recording capability.

Sony believe this new Smartphone will stand out from the crowd thanks to its Sony Bravia engine, which the company claims will be the brightest display on the market.

There is an impressive list of camera capabilities for a mobile phone camera, including a face detection, an auto focus, image stabilizer, LED flash, noise suppression and and GEO tagging to name a few.

The phone offers Bluetooth, Wi-Fi, USB, and HDMI support, as well as a 3.5 mm audio jack. The devise can also support memory cards with a capacity of up to 32 GB.

Sony Ericsson are hoping this latest gadget will allow them to break into the Smartphone market dominated by; Apple, RIM, HTC and Google.

The company believe that by integrating the Reality Display technology originally found in the high-end Bravia HDTVs, it will offer them a unique selling point, claiming it to be the best display in the market, measuring in at 4.2 inches.

The Sony Xperia Arc will be available in the first quarter of 2011, and will come in misty silver and midnight blue to begin with.

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