R&B star, Rihanna is among several celebrities who have attacked Kenneth Tong for a disturbing campaign promoting anorexia.
The 25-year-old Scot was branded a ‘village idiot’ by Simon Cowell and ‘vile’ by Saturdays singer Rochelle Wiseman after posting a messages on his Twitter page claiming he wanted to see “managed anorexia”.
Tong, who appeared on Big Brother in 2009 and was later accused of sexual assault on a woman in Glasgow – revealed on Twitter that he was launching diet pills and wanted to promote “managed anorexia”
Rihanna, disgusted with Tong’s comments, said: “This is exactly why girls are doing everything to destroy their bodies!”
Rapper Aggro Santos also attacked the self-proclaimed millionaire, writing: “This dude needs to get shut down.”
Quickly becoming one of the top 10 topics of Twitter, Tong’s tweets included: “Managed anorexia is not life-threatening, it gives living another chance after you messed it up eating too much.”
“Tell me what you ate today and I won’t listen as you’ve eaten too much. To be thinner, skip dinner. Anorexia is not evil, it is an oft mismanaged blessing.”
Simon Cowell tweeted: “Just been informed about Mr Kenneth Tong. Twitter has a new village idiot. In fact he doesn’t even deserve the village. He’s an idiot.
“Mr Kenneth Tong you keep telling people to lose weight. The only weight people should lose is you. You’re not worth my time.”
Saturdays star Rochelle told Tong: “Your tweets are upsetting a lot of people, including myself! It’s very vile!”
Unashamed Tong asked her: “If you were fat, do you think would you’ve been part of the Saturdays?”
A spokeswoman for eating disorder charity Beat said last night: “Anorexia is a severe psychiatric illness with a high mortality rate. The messages on this man’s site are irresponsible.”