Savvy songstress Lady Gaga is expected to make a staggering $100 million in the coming year.
The 24 year old star banked an impressive $60 million last year earning her a place on Forbes Magazine’s infamous Rich List. Being the seventh highest paid musician of 2010 is not going to prompt Gaga to rest on her laurels as she prepares for her busiest 12 months yet.
February sees the start of a gruelling 41 date tour of the US and Canada as well as a high-profile performance at the prestigious Grammy Awards where she is also nominated for the Album of the Year.
Her newest album Born This Way will be hitting sores in May accompanied by a frenzy of promotional activity and personal appearances. It is her stage show which will be generating the lion’s share of revenue for brand Gaga as each concert brings in a reported $800, 000 in profit.
Lady Gaga has worked hard to diversify, branching out from the music industry by building a portfolio of endorsements and branding opportunities. They include her online store selling clothing, accessories, music and merchandise and deals with Virgin Mobile and Polaroid. Miss Gaga who is now the Creative Director of the camera giant has launched her own line, Polaroid Grey Label by Haus of Gaga.