Katie Price, aka Jordan, has launched her brand new fashion and accessories brand.
The ‘I’m a Celebrity’ star took to the catwalk with a selection of other models to show off her new range of comfortable sweatshirts, dresses and T-shirts.
Katie wore a black and white patterned tracksuit, which was accompanied by black boots, complete with their own gold sequinned skulls at the show in London’s Earl Court.
The new brand is called Day 22, and was shown off at the Pure Spirit fashion event after taking eight months of close work with British fashion designer Lamis Khamis.
Katie Price said of her latest venture, “I have really enjoyed developing this brand with Lamis.
“We named it Day 22 as on the 22nd of each month we will be adding new pieces to the collection including clothes, bags, sunglasses and shoes.
“We have had such a fantastic response already from the twitter page we have set up which has included some teaser pictures and stores are already contacting us about stocking the brand.”
The new collection features soft fabrics, vibrant paints, motifs and styles that are designed to be comfortable. She plans to add to the collection with limited quantities of new designs on a monthly basis.