J K Rowling’s New Project

The owls are gathering... find out why soon

The owls are gathering… find out why soon


Harry Potter fans have the promise of further Potter related adventures as they await the unveiling of JK Rowling’s new project.

The project was announced when Rowling sent nine fan sites a series of clues all posted to different map coordinates on Secret Street View.  Each clue led to a single letter, which eventually when put together came to read ‘Pottermore’, the name of the project.

The website, Pottermore, currently displays the title “Pottermore” against a pink background along with two watchful owls and promises of ‘coming soon’.  The webpage then leads you to a countdown on YouTube of the number of days to when the project is due to be unveiled, with a message reading: “The owls are gathering… find out why soon”.

“It is a new project and not a new book”

Potter fan site The Leaky Cauldron has been gifted with a sneak preview of the project, and has described it as “one of the most amazing, engaging and breathtaking additions to this fandom imaginable”.

Rowling admitted on Oprah Winfrey’s show last year that she could “definitely write an eighth, ninth [and] tenth book”, adding that “I think I am done but you never know”.

However Rowling’s spokeswoman, Rebecca Salt, has said:  “It is a new project and not a new book and it’s not directly related to the new film”.

Rumours are circulating that Pottermore will be a meeting place for fans; offering readings by Stephen Fry, a Harry Potter encyclopaedia, games, competitions and a place where fans can buy the books.

The revealing of the Pottermore project coincides with the release of the final film in the Harry Potter series, ‘Harry Potter and the Deathly Hallows Part 2’.

Earlier this year Rowling consented to release her books electronically, and despite describing e-books as a “godsend”, added that:  “Print will never die.  There’s no substitute for the feel of an actual book”.

An official Twitter account has also been set up for Pottermore, which is now due to be unveiled in three days.



Leave your comment

  • (not published)