The internet powerhouse that is Google have unveiled a new online music store which will go directly head-to-head with market leaders Apple and Amazon. Google have continued go from strength to strength since it began back in the autumn of 1998, their rapid growth has instigated a chain of products, acquisitions and partnerships which go beyond the company’s core web search engine.
Google e-music player
Google Music, which is an online music store and ‘free locker’ for digital music, was launched on Wednesday. But it was on Thursday when many started to think whether or not Google felt left out, and that the new service they were providing was simply a ‘me too’ move, or if this is a major step in making Google an e-music player.
This new store comes after Apple and Amazon’s have made a solid pathway into the digital music jungle. The product is just the latest one in the battle between Apple and Android, which has been slowly heating up with die-hard fans on both side of the fence.
Moving away from the desktop, laptop or tablet, iTune users must have an Apple product, so either a iPod, iPhone or another Apple device to play music, movies and other content which can be downloaded.
The idea is that if Google can shift more widely usable mp3s then it will mean that Google Music will be a working source across multiple devices. And it goes without saying that Google would prefer everyone to use a device that is running the Android operating system.
Apple iPhones have had the market cornered for a long while and no single Android phone has been able to come close to achieving the popularity that has been seen with the iPhone. However, the vast array of Android phones available to choose from, these smartphones as a whole have become a serious force.
They have a tight grip on more than half the overall market during the last three months. Looking at the market proportions, Android phones take 52% and iPhone takes just 15%.
13 million songs
However, a tech expert has come out and said that Google Music did not offer anything that would justify iTunes and Amazon users to switch. Looking at what the new online music store will offer, 13 million songs from three of the four top recording labels the battle will slowly heat up.
For someone in two minds of whether they should choose the Apple or Android, the choice could be taken from them, since Google Music could take away Apple’s spring.