Entertainment: Films Expected to Make Less in Summer of 2012

Cinemas Could Be Empty

Cinemas Could Be Empty

This past summer, over 65 million cinema tickets were sold, reversing a decline in audience numbers that spanned over two years. Films from Britain topped the list, with Harry Potter and the Deathly Hallows Part 2 earning the most and films such as The Inbetweeners Movie boosting numbers at the box office, according to the Film Distributors’ Association (FDA).

The Olympics and Other Events

However, next year could be difficult for cinemas, as the Olympics bring with them heavy competition. The FDA’s chief executive, Mark Batey pointed out that attendance at the cinema could diminish due to the Olympics, Paralympics, Euro 2012, Wimbledon, the British Grand Prix, and the Queen’s Diamond Jubilee. “It’s going to be a tricky period,” he said.

During 2010’s World Cup, distributors scheduled Sex and The City 2 in order to make money from “football widows” hoping to escape from the two weeks of games. The film took in £21 million in ticket sales. No such films are due to be released in 2012 however.

Types of Films in Summer 2012

The main films scheduled to be releases in 2012 are superhero films, including The Dark Knight Rises, sequel to Batman, The Amazing Spider-Man, The Avengers, and the action thriller The Bourne Legacy. Family films include Madegascar II and Ice Age: Continental Drift, both parts in a series.

Mr. Batey said that the release dates for 2012 are currently movable, and also offer plenty of chances for people to escape from sports. The autumn season launch of UK cinema, which is October through to December saw the executive speaking about next summer.

Before the end of this year, A Game of Shadows, Guy Ritchie’s Sherlock Holmes sequel, and Steven Spielberg’s The Adventures of Tintin will be released. In addition, The Help, a US box office smash, George Clooney’s political The Ides of March, and the Hollywood remake of The Girl With The Dragon Tattoo will all be released by December. The remake stars Daniel Craig. A modern adaptation of Wuthering Heights and a Arthur Christmas, from the creators of Wallace and Gromit.

For 2011, figures have been expected to overall beat the numbers for 2010. The current total is already £872 million, 4% more than last year at this time. The films that made the most are all British—with Harry Potter earning £73 million, The King’s Speech earning £47.8 million, and The Inbetweeners Movie earning £43 million, according to FDA data.


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