Emma Watson to be new face of Lancome

Emma Watson

Emma Watson

The Harry Potter star was chosen to be the new face of Lancome because she brings a ‘fresh spirit’ to the brand.

Lancome has officially confirmed that Emma is the cosmetic firm’s latest signing. Following in the footsteps of Penelope Cruz, Kate Winslet and Julia Roberts Miss Watson is said to be the perfect person to front Lancome’s campaigns.

Youcef Nabi, president of Lancome International, said: “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancome.”

The campaign is being shot by legendary photographer Mario Testino and the 20 year old beauty – who was once the face of Burberry – has formerly said she can’t wait to get to work.

She said of her new role: “It’s so exciting, I can’t wait to start shooting. Although I don’t wear much make-up, I’m a big fan of Lancome products, especially their mascara.”

Miss Watson has launched her own ethical clothing range for People Tree and has said it is something she wants to do more of. She said she loves fashion and being adventurous with her style.

She revealed: “I love it, and I will continue to work in the fashion industry. I am interested in ethical fashion, I want to make a difference and it’s nice to contribute.”

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