Eminem has filed a cease-and-desist order against Audi for illegally using his music in their new commercial.
Eminem has alleged the German carmaker illegally used his Oscar-winning song “Lose Yourself” in their new 2012 Audi A6 Avant advert. In fact, Audi’s commercial is very similar to a Chrysler commercial which aired at the Super Bowl this year featuring Eminem and the same song.
Chrysler’s “Imported from Detroit” campaign for its new Chrysler 200 model featured Eminem’s “Lose Yourself” while he drives past Detroit’s key landmarks. The Audi commercial is shot in a similar way, using Berlin’s tourist sites instead.
So far, Chrysler’s ad has been viewed by more than 10 million people online whereas Audi’s new advert has only received bad press.
Eminem’s Detroit-based publisher, Eight Mile Style, filed an order against Audi in a Hamburg regional court and will seek damages. The order only makes reference to Audi’s alleged unauthorized use of the song. Although it does not include allegations that Audi may have copied the Chrysler campaign, a spokesman for Eight Mile Style said, “we believe Audi not only used “Lose Yourself” to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign.”
Chrysler representatives have not yet confirmed if they will follow suit. However, Chrysler Group spokesman Gualberto Ranieri did comment: “Apparently someone believes that the definition of copyright laws is the right to copy others’ materials, including world-renowned successes created by Chrysler Group brands.”
See for yourself if Audi’s latest commercial resembles Chrysler’s “Imported from Detroit” campaign: