Duff Beer: Coming To The UK



Homer Simpson enjoying his favourite beverage

Homer Simpson enjoying his favourite beverage

The animated American sitcom ‘The Simpsons’ has been around for nearly two decades, and during that time has gained a huge following. The show set in the fictional town of Springfield, parodies American culture, society and television.

Debuting on December 17th 1989, one of the famous products within the show has been the ‘Duff Beer’. The fictional brand of beer in the animated series is patriarch Homer Simpson’s favourite which he enjoys at Moe’s Tavern, and it is now being shipped to the UK.

‘mmm Duff’

Drinkers in Britain can see if the beer deservers Homer’s famous ’mmm Duff’ response, after it was officially announced that the beverage is to be made available in the UK for the first time. The fictional beer has been made by a German-based brewery named Bremasters Gebeaut’s, and has been available in Australia, New Zealand and Mexico for the past 20 years. With its success around the world, the beer will now be shipped to England, Wales, Scotland and Northern Ireland.

The 4.7% beer is available in cans and bottles. It has been described by the Duff Beer UK website as a ‘German Pilsner that holds a crisp, light refreshing taste’. But the description does not go as far as the animated series catchphrase of ‘Can’t Get Enough Of That Wonderful Duff’. Just like the show, the packaging of the beer keeps the iconic red and black design.

The product has no doubt filled its namesake in becoming a modern day legend by developing a cult following across the world. News of Duff Beer being bought into the UK coincides with the release of the shows 500th episode, which comes 23 years after the series was first screened.

500 shows

Within the 500th episode a black screen reminiscent of those used in silent movies pops up, with white framing to reveal the words ‘Thanks for 500 shows’. The show’s creator Matt Groening was honoured with a star on the Hollywood Walk of Fame for the creation of the Simpsons. Groening has also stated that he will not license the Duff trademark to brew and actual beer.

A report which was commissioned on the show revealed that it had earned $3.95 billion in revenue during its first cycle. This included network advertising, syndication payments, international, merchandising, and home video. It had cost $3.07 billion to produce. It is by far one of the most successful animated series in the world, with a definite hardcore following.

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