Celebrities including Lady Gaga and Justin Timberlake will sign off Facebook and Twitter to raise money for AIDS charities, in a campaign called the Digital Life Sacrifice.
The stars, who boast some of the highest numbers of online followers, have been shown lying in coffins in advertisements supporting the campaign to represent their digital deaths. They will sign off on 1 December, World AIDS day, and only log back on once one million dollars has been raised for AIDS charities.
Keep a Child Alive president Leigh Blake has said Lady Gaga will likely “raise it all by herself”, with the singer attracting over 7 million followers on Twitter and nearly 24 million Facebook fans.
Each celebrity has filmed a video of their “last tweet and testament” in a bid to collect donations, which will be made online and through text messages.
Other stars taking part include Alicia Keys, Usher, Kim Kardashian and Katie Holmes.
Blake added: “We’re sort of trying to make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’”