Activision Blizzard, based in California commented on the release of the mega-selling franchise by saying that the game sales reached $400m (£256m) in its first day on the 8th November when it was released, on the Xbox 360, PS3 and PC.
The latest installment of the video game Call of Duty saw fans lining up at stores worldwide, overnight, to purchase the first person shooter, the eighth title in the video game franchise. Activision Blizzard CEO Bobby Kotick spoke about the release saying that the video game has made a huge impact on popular culture. Further going on to say that Call of Duty is now amongst the rarified group of sustained franchises like Star Wars, Harry Potter and Lord of the Rings which engage tens of millions people every year, or on every new release if not more. Eric Hirshberg, chief executive of Activision Publishing comments that Call of Duty “has become that rare entertainment franchise which transcends its own genre, core gamers love it” further going on to that say that every year more and more people are being drawn into the game.
Call of Duty’s predecessor Call of Duty: Black Ops didn’t reach the $1bn sales mark until two months after it was released. Modern Warfare 3 depicts a war declared on the US in Western Europe by Russian ultranationalists.
Activision’s online subscription service has since attracted one million subscribers. A premium is also being made available for die hard fans who want more, the package containing social media and exclusive content. On top of th
e one million subscribers, a further 6 million have signed up to the premium Call of Duty: Elite service, overshadowing the premium services of both Netflix and Hulu.
Fans of the previous releases Modern Warfare 2 and Black Ops, will enjoy the newest installation of the game. With Christmas fast approaching there is no doubt that sales will only increase. It hasn’t been great news for video games over the past few years, in June, the NPD Group, who tracks the domestic sales an performance of video games said that sales had fallen again in May from the same time a year earlier. The drop in game sales in recent years has been attributed to the recession. But it is evident the Call of Duty franchise remains a strong contender for video games with sales of the game only set to increase by the end of the year.