It was two Vivienne Westwood designed trophies each for Tinie Tempah and Arcade Fire, but Take That stole the show with a standing ovation as they picked up their best group gong.
The show was hosted by comedian James Corden, who has vowed to donate his fee to comic relief, and Take That kicked off the O2 festivities with their new single Kidz.
The new venue and statues bought a different atmosphere to this year awards, and Plan B was quick to draw on that, winning Best Male Solo Artist and performing a burning man stunt.
New British rapper Tinie Tempah had earlier this week called to be seen as a role model, and did not disappoint his fans as two of his four nominations turned to gold.
He won Best British Breakthrough Act and Best British Single (Pass Out) and told his fans, “I want to big up God and my family for sticking by me when times are hard.”
Arcade Fire picked up the Best International Album and Best International Group awards, and Jessie J was almost bought to tears as she accepted her Critics Choice gong.
“Pop stands for popular. I want to be a pop icon and take Britain across the world,” said the charts current number one artist.
Bieber fever was back with vengeance after his Grammies snub, as he picked up Best International Breakthrough Act.
The night belonged to Take That however, who picked up their Best British Group award to a standing ovation, and Mark Owen said to Robbie, “Can I say thanks for coming back mate. Appreciate it.
“It’s a real pleasure for the five of us to be up here.”