AC/DC: Launching their new wine range



AC/DC new wine range

AC/DC new wine range

AC/DC, the rock band from Australia who had a hand in pioneering heavy metal,  had a string of hits including ‘Back in Black’ and ‘Highway to Hell’ and have sold more than 200 million albums are making their way into the wine industry.

AC/DC teaming up with Warburn Estate

The band who originate from Australia are teaming up with Australian winery Warburn Estate to release a range of AC/DC wines which will go on sale this week. The range could be a potential hit since AC/DC are one of the highest grossing brands of all time.

The range will include a variety of wines which will be named after the band’s most famous hits, these include Back in Black Shiraz, Highway to Hell Cabernet Sauvignon, Hells Bells Sauvignon Blanc, and You Shook Me All Night Long Moscato.

The line will be sold by Woolworths Liquor Group and its alcohol department said: “We wanted to make sure AC/DC’s home fan base could have easy access to their rock icons’ wines.”

“This is a global phenomenon”

They went on to say: “For us it was a no-brainer to make it available nationally, no one misses out. This is a global phenomenon.”

General manager, Steve Donohue had said it was a “no brainer” to sell the wine.

The band has remained a success through much adversity. They survived the death of original singer, Bon Scott who died in London in 1980 after a night of heavy drinking, and went on to produce more hits with new singer Brian Johnson.

The band is not the first one to bring out a line of wine or the first music name to capitalise on their popularity. Not so long ago the Rolling Stones signed a contract with vineyard to produce their own range of wines. Other celebrities include Madonna, KISS and Barbra Streisand.

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